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Peak Instore Background

Peak Instore is an experiential marketing and sales enhancement company founded in September 2006 to provide a personalised interface between your brands and South African consumers. Our approach to in-store brand activation is driven by strategic wisdom and a passion for innovative solutions that create a measurable advantage for your brands.

Our service models include Brand Consultants, Back Door Specialists, Field Consultants and Permanent Brand Activators. We also offer Event Management and in-field activation teams covering sales, promotions, marketing, merchandising, POS logistics, shopper education and conversions. In addition we offer advanced trade intelligence, market feedback, back office support structure and IT integration.

Peak Instore currently employs over 500 full-time permanent consultants delivering innovative and dynamic services to global blue chip companies, including Reckitt Benckiser, brandhouse, BlackBerry, Revlon and Red Bull

We are a B-BBEE level 3 contributor, and are underwritten by the Imperial Logistics Group. Peak Instore is furthermore majority owned by Vital Merchandising Services (Pty) Ltd who is in turn wholly owned by CIC Holdings (Pty) Ltd


Peak Instore Values

  We care, respect and build our people
  We are passionate for our clients brands
  We remain true to who we are
  We believe in an open door policy
  Our foundation and future is built on integrity and honesty 
We deliver on our commitment to our business partners and shareholders



Peak Instore Vision

To excite, delight and thrill our clients and their customers through world class experiential marketing programs surpassing expectations and building lifetime relationships. 

Peak Instore Mission

To be the most successful and respected experiential marketing and sales enhancement organisation, by exceeding customers‚ expectations through training, developing, recognising and rewarding our greatest asset.... Our People.   

Peak Instore Purpose

At Peak Instore we Grow our clients brands... converting marketing spend
into a positive...Return on investment 

Peak Instore USP

Growing Brands through Shopper interaction