Permanent Brand Activator

Through extensive national qualitative and quantitative consumer research and listening to the needs of our customers Peak Instore has recently introduced a new model, Permanent Brand Activators (PBA).

PBA’s are permanently employed by Peak Instore and can work exclusively on a client’s brands and or category of brands.
Their primary responsibility is to Edu-convert shoppers at point of purchase through wet or dry demonstration of product whilst building awareness, trail and conversion from competitor brands.


PBA’s are profiled and trained to the highest standards ensuring:

   They represent client and brand to a predetermined specification 
   Are measured daily and weekly ensuring ROI targets are surpassed
   Work in the outlets and the days client requires (high weighting towards weekend, month end and month beginning)
   Ensure continuity of message, promise and delivery at point of purchase
   Build meaningful relationships with store management and staff
   Negotiate additional no cost in -store displays to support promotion of brands